Privacy Policy — Lincoln Reimbursement Solutions, LLC

Effective Date: 01-01-2015

Last Updated: 08-12-2025

1. Introduction

Lincoln Reimbursement Solutions, LLC (“LRS”, “we”, “us,” or “our”) provides healthcare revenue cycle services including credentialing, insurance verification, medical billing, denial appeals, patient scheduling, and revenue optimization. This Privacy Policy explains how we collect, use, disclose, and protect personal and health-related data, and outlines your rights regarding that data. It encompasses all data practices, including SMS/text messaging campaigns that comply with TCPA, CTIA, and TCR/10DLC requirements.

2. Information We Collect

A. Business Client & Contact Data

  • Names, company or practice names, emails, phone numbers, postal addresses

  • Claims, billing, payer information, demographic and scheduling data used to support your services

B. SMS & Messaging Data

  • Mobile phone number for SMS communications

  • Opt-in metadata, message content and timestamps, and your replies (e.g., STOP, HELP)

C. Technical & Usage Data

  • IP address, device/browser type, cookies, analytics tracking of website/portal usage

3. How We Collect Data

  • Through contact, support, or service request forms on our website

  • Via SMS opt‑in confirmation flows if you choose to receive text messaging

  • During interactions via phone, email, or chat related to billing or credentialing

  • Automatically via cookies and analytics when you use our digital platforms

4. How We Use Your Information

We use collected data to:

  • Deliver our services (credentialing, claims, appeals, revenue support, scheduling)

  • Send billing updates, insurance claim statuses, denial appeal notifications

  • Provide SMS notifications and two-way messaging support—only after explicit opt-in

  • Monitor service quality and diagnosis messaging effectiveness

  • Fulfill legal, contractual, or audit obligations related to healthcare and reimbursements

5. HIPAA & Health Information Security

Protected Health Information (PHI): We may handle PHI when acting as a business associate to healthcare providers. We comply with the HIPAA Privacy and Security Rules.

For SMS messaging that may involve healthcare-related information, we do not use standard unsecured SMS for PHI unless:

  • The patient has requested or initiated the SMS communication; or

  • We use a secure, encrypted messaging platform covered by a Business Associate Agreement (BAA) that ensures access control, audit logging, transmission security, and unique user authentication

We implement administrative, technical, and physical safeguards to protect PHI in accordance with HIPAA standards and maintain policies to manage access to sensitive data.

6. SMS Consent & Opt-Out Policy

  • All SMS communications require explicit written opt-in (e.g., checkbox or confirmation message)

  • First messages include: identification of LRS, message frequency notice, “Message & data rates may apply,” and opt-out instructions

  • Users may opt out at any time by replying STOP. Replies to HELP provide assistance

Once opted out, we promptly remove the number from all future SMS messaging.

7. Information Sharing & Disclosure

We do not sell or share your personal or consent data for marketing. We may disclose data to:

  • Service providers (e.g., SMS platforms, billing software) under confidentiality agreements

  • Legal authorities when compelled by law or legal process

  • Successor organizations in case of corporate merger, sale, or transfer of services

8. Data Security & Retention

  • We use robust security measures including encryption, access controls, and regular audits

  • We retain personal data and SMS consent records only as long as necessary for compliance or operational needs. After that, records are securely deleted or anonymized

9. Your Rights & Choices

  • Right to access, correct, or delete your personal information

  • Right to revoke consent to SMS messaging at any time by replying STOP

  • Right to raise privacy inquiries or concerns by contacting us via the information below

10. Applicable Law & Compliance

  • SMS and communications comply with TCPA, CTIA Messaging Standards, and TCR/10DLC

  • We fulfill applicable federal and state privacy regulations, including HIPAA and CCPA (if applicable to California clients)

  • We follow HIPAA standards for protecting personally identifiable health data when acting as a business associate

11. Changes to This Policy

We may update this Privacy Policy periodically. New versions are posted at https://www.healthcarereimbursements.org/privacy-policy

with updated effective dates. If significant changes impact your SMS experience or data rights, we may notify you via email or SMS.

12. Contact Us

If you have questions or requests regarding your data, please contact:

Lincoln Reimbursement Solutions, LLC

Email: hello@lincolnrs.com